Tactics to Improve Email Deliverability Rates

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One of the key attributes of successful email marketing campaign is the high delivery rate. As a marketer, it's your responsibility of maintain consistent email delivery rates. So, as a marketer what steps are you taking to get emails inside the recepients in-box.

First - Maintain Quality of Email List

This is pertinent to any marketing campaign. Email list has limited shelf life. Which means, you'll have to make necessary changes to the email field and keep it current.

Second - Get a Dedicated IP Address

As the name suggests, dedicated IP Address is used only an organisation. This ensure 100% control over the authority, and reputation. Barring the aspect of high cost of owning a dedicated address, it's recommended to send using a dedicated IP address.

Finally, you can take a note of the points given in the Marketingsherpa's chart included in this post.