Know these fantastic four factors before you
buy an email list, so that you don’t end up buying obsolete data paying huge
dollars.
Source
Scraped list is where the data is procured from
all available sources such as public records, phone books, directories, etc.
Whereas opt-in lists has the records of the people who opted-in willingly to
receive emails.
Data
An email list should have the minimum email
address field. Choose email list that has name, mailing address, and contact
number along with the email address. If you are targeting B2B marketing, the
list should include the company name and mailing address.
Segmentation
Check for targeted lists relevant to your
business to get better returns on investment. There are also list providers who
offer custom-built lists. These list providers segment lists based on your
requirements.
Pricing
The prices of an email list may be charged
based on name or record. Remember that the scraped lists would cost less as the
data is procured from various sources (that might not be legitimate). Opt-in
lists are costly and the cost might vary depending on the source from where the
data is acquired. The price also depends
on the number of fields provided per each name or record.
You can also ask the list provider how often
they update and cleanse the data. Do this homework before you
decide on the list provider to buy your email
list.
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