5 Ideas to Guarantee Your Email Is Read

Your email recipients like anyone using internet gets tons of emails every day from different sources. So it's not natural for them to skim all the email and pick only relevant mails for reading. With this it has become pretty clear that you just have few seconds time to compel the recipient read your email and also to take action. So you need to utilize the time allocated to the maximum possible. Nevertheless that it is a tough job, here are five ideas if implemented, you can rest assured about your email.

1.    Set clear objectives for email:

Before you launch an email campaign, you need to have cleat objectives set for the email campaign. Once the recipient opens the email, they should get a quick glance of what the email is all about. Either the subject line should convey the objective or the content in the message. Most recipients see emails through the preview pane and decide about opening the email.

2.    Ask Permission:

Ask the recipients’ message before you send them emails. Having permission from the recipients is more promising and open more potential to email marketers eliminating the risk of being spammed. Permission is an ethical aspect of email marketing that differentiates the good email marketers from the spammers.

3.    Sender reputation:

Do you know that 83% of the emails blocked are due to low sender reputation? Building a sender reputation can be really tough but destroying it can be done in the blink of an eye. The sender reputation is decided based on the sender score. The sender is scored based on algorithms. These algorithms rate the sender on every email that is sent from the server and the score change based on the email sending behaviors and recipients responses. It is always essential to have high scores for your email to reach the inbox.

4.    Appropriate subject line

All you need to put into a subject line is a sentence with perfectly crafted fifty characters. How is it that just a sentence decides the email marketing success? Most of recipients use the subject line to decide whether to open an email or not. There are no specific rules set up to frame a subject line. You need to follow the current trends and experiment to make it irrefutable. ‘NO’ to all the spammy words. The thumb rule for a subject line is – KISS – Keep it Short and Sweet.

5.    Relevant message:

Leave behind the batch and blast and create relevant email message to create an impact on the recipients and achieve maximum results. Target your message to a particular audience and create the message relevantly. Make your message customer-centric. Focus on the recipients’ name, interests, requests and time. The messages should also be segmented based on the sales cycle.

It is absolutely easy to create a meaningless email. But to create one that creates an impact on the recipients, you need to put in laborious efforts. Try these ideas and be guaranteed about your email being read. You can always opt for our Email Marketing services. Feel free to call our experts for any marketing issues on 800-708-7992 or email us at info@emaildatagroup.net.