Check These before You Hit the Send Button

You have crafted a beautiful email with compelling content. However, you did not achieve the results you have expected. So don’t let this happen for your next email campaign. 20 questions you need to check before hitting the Send button…

1.        What is the main objective of the email campaign?

a)    Introduction of the brand

b)    Upselling

c)    Acquiring new customers

d)    Driving traffic to website

e)    Retaining customers

2.        Is the subject line crisp and concise and less than 50 characters?

3.        Does the subject line explain what is in the email for the recipients?

4.        Does the from line have the brand name?

5.        Is above the fold space used appropriately?

6.        Is the call to action clear?

7.        Is the content compelling to read further?

8.        Did you ask your recipients to include you in the whitelist?

9.        Are all the links working? Did you check for broken images?

10.     Are you maintaining the 60-40 test- image ratio?

11.     Have you included both text and HTML messages?

12.     Does the message appear the same with all the major email clients?

13.     Does the email include personalization?

14.     Did you check for the email spam score?

15.     Is the email for the complete database or just a segment?

16.     Did you do split testing?

17.     Did you provide social media links in the email?

18.     Did you check for the right time to send the email?

19.     Did you proofread for typos?

20.     Does the email serve its wholesome purpose?

Are you all set? You can go ahead with your email campaign… But please do come back to check this list every time you launch a campaign.

You have questions about how to do it, we would love to hear from you. You can call us on 800-708-7992 or email us at info@emaildatagroup.net

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