List Dirt – Useless Contacts in Your Data Vault

Do you know that even a speck of dirt in your email list will hamper the performance of Email List? It sounds weird, but it does. If you consider having these tiny things in your database wouldn’t do any harm, you would be doomed.

Well, last month, we have conducted a survey, in which we tracked more than 30,000 emails addresses to check how often email addresses become obsolete. The results made us literally choke. We observed that 21% of the email addresses are changed every month. Taking these results into regard, we have ended with the analysis that every email list should verified once every month to make it dirt free.

Be it a marketer who is uses his data vault once a month or once a semester, the data needs to be updated to ensure that the email campaign has good deliverability rate. Here the question arises as how to do it? Two options – Do it yourself or Give it to a service provider.

Doing it yourself involves the following three steps:

1.    Check your database for typos like .com, .in, @ etc.

2.    Remove the hard bounces immediately.

3.    Act immediately on the unsubscribes by removing the email addresses from the list.

Giving it to a Data Verification Service provider who can actually maintain your email list would be a better option. This is because you need not take up the hassles of checking the data every time you launch a campaign. At Email Data Group, the email lists are verified in such a way that whenever the client wants to run a campaign, he will always get an up-to-date email list.

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