So, you have just bought a website template. How will accentuate the design with relevant content?
There's lot of homework involved in creating the right kind of content for any marketing or sales collecteral. But, for most marketers and busienss owneres there's always a shortage of time to do research, understand the project, or learn more about the readers.
So, this blog discusses the pertinant questions every writer should ask before creating content for any collateral.
Takeaway!
Answering these questions about your B2B markets, customers can save time and enable you to get more results from content marketing efforts.
There's lot of homework involved in creating the right kind of content for any marketing or sales collecteral. But, for most marketers and busienss owneres there's always a shortage of time to do research, understand the project, or learn more about the readers.
So, this blog discusses the pertinant questions every writer should ask before creating content for any collateral.
- Who are you customers?
- What are they most pressing problems
- What do they want from your business?
- What kind of content do they usually consume?
- What platforms do they use?
- Do they like short content or comprehsive content?
- What are the words and phrases they use in their business?
- What problems will you solve?
- What content delivery format works best? (text, video or PPT or audio)
Takeaway!
Answering these questions about your B2B markets, customers can save time and enable you to get more results from content marketing efforts.
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