So, you have a gleaming new website, optimized for conversion. But what's next? How do you track, gather information and insight to improve your website performance?
Best way to look for answers is by probing the Google Analytics Report. So, this blog post has the list of important points you should probe to understand your website traffic.
Here're the important points to be considered:
Best way to look for answers is by probing the Google Analytics Report. So, this blog post has the list of important points you should probe to understand your website traffic.
Here're the important points to be considered:
- Where are the traffic coming from? Any specific geographic market or region?
- Is traffic seasonal? How does it fluctuate over the year?
- How many visitors to your website is unique?
- Which are the post popular page on your website?
- What is the conversion path you have created?
- Which page get's maximum conversion?
- Have you set conversion goals?
- Do you track the conversions happening over the period?
- What is the percentage of conversions?
- What is the average time spend by visitors?
- Which page has the maximum exits?
- From where are the traffic coming from? Find the source ( organic or paid or social)
- What are the top keywords?
- What percentage of people are coming through tablets or mobile devices
- What is the most popular social channel? ( in-terms of traffic)
- What's the top landing pages?
- How many landing pages are created on the website?
0 comments:
Post a Comment