Expand your marketing reach with Email Appending

Email Data Group introduces you an easy way to expand your marketing reach with proven Email Appending techniques.

In order to expand any company’s business or revenue, you need to reach more prospects or customers. You need a contact base that will help you to achieve your targets. As the time passes, your valuable data gets older and demands rejuvenation. People whom you want to reach might no longer be working at the same place or to be specific their email addresses might be changed with change in companies.

Email Appending is a service that incorporates the update module of missing Email address already available in your database. The names and postal addresses help our system to find and analyze whether the Email information in your database is correct or not.

Appending helps you intensively by improving the cost-effectiveness of your marketing programs and expanding the campaign reach. The Appending process incorporates the following steps:

1.         Acquire Database from the client

2.         Format & Match Email Addresses against the In-house master database

3.         Automated Verification Process 

4.         Send permission Messages

5.         Deliver Database to the client in a compatible format

Benefits of Email Appending:

•          Reduces Communication Costs

•          Reduces Response Time.

•          Deploys Marketing Campaigns Faster and Receives More Quantifiable Results

•          Expands Marketing Options

•          Supports Direct Mail Initiatives

Any marketing approach involves greater precision in terms of deliverability and communication. You can enhance the response to your marketing campaigns by choosing Email appending process.

Expand your business Horizons!

Fantastic Four Factors to Know Before You Buy an Email List

Know these fantastic four factors before you buy an email list, so that you don’t end up buying obsolete data paying huge dollars.

Source

Scraped list is where the data is procured from all available sources such as public records, phone books, directories, etc. Whereas opt-in lists has the records of the people who opted-in willingly to receive emails.

Data

An email list should have the minimum email address field. Choose email list that has name, mailing address, and contact number along with the email address. If you are targeting B2B marketing, the list should include the company name and mailing address.

Segmentation

Check for targeted lists relevant to your business to get better returns on investment. There are also list providers who offer custom-built lists. These list providers segment lists based on your requirements.

Pricing

The prices of an email list may be charged based on name or record. Remember that the scraped lists would cost less as the data is procured from various sources (that might not be legitimate). Opt-in lists are costly and the cost might vary depending on the source from where the data is acquired.  The price also depends on the number of fields provided per each name or record.

You can also ask the list provider how often they update and cleanse the data. Do this homework before you decide on the list provider to buy your email list.

5 Ideas to Guarantee Your Email Is Read

Your email recipients like anyone using internet gets tons of emails every day from different sources. So it's not natural for them to skim all the email and pick only relevant mails for reading. With this it has become pretty clear that you just have few seconds time to compel the recipient read your email and also to take action. So you need to utilize the time allocated to the maximum possible. Nevertheless that it is a tough job, here are five ideas if implemented, you can rest assured about your email.

1.    Set clear objectives for email:

Before you launch an email campaign, you need to have cleat objectives set for the email campaign. Once the recipient opens the email, they should get a quick glance of what the email is all about. Either the subject line should convey the objective or the content in the message. Most recipients see emails through the preview pane and decide about opening the email.

2.    Ask Permission:

Ask the recipients’ message before you send them emails. Having permission from the recipients is more promising and open more potential to email marketers eliminating the risk of being spammed. Permission is an ethical aspect of email marketing that differentiates the good email marketers from the spammers.

3.    Sender reputation:

Do you know that 83% of the emails blocked are due to low sender reputation? Building a sender reputation can be really tough but destroying it can be done in the blink of an eye. The sender reputation is decided based on the sender score. The sender is scored based on algorithms. These algorithms rate the sender on every email that is sent from the server and the score change based on the email sending behaviors and recipients responses. It is always essential to have high scores for your email to reach the inbox.

4.    Appropriate subject line

All you need to put into a subject line is a sentence with perfectly crafted fifty characters. How is it that just a sentence decides the email marketing success? Most of recipients use the subject line to decide whether to open an email or not. There are no specific rules set up to frame a subject line. You need to follow the current trends and experiment to make it irrefutable. ‘NO’ to all the spammy words. The thumb rule for a subject line is – KISS – Keep it Short and Sweet.

5.    Relevant message:

Leave behind the batch and blast and create relevant email message to create an impact on the recipients and achieve maximum results. Target your message to a particular audience and create the message relevantly. Make your message customer-centric. Focus on the recipients’ name, interests, requests and time. The messages should also be segmented based on the sales cycle.

It is absolutely easy to create a meaningless email. But to create one that creates an impact on the recipients, you need to put in laborious efforts. Try these ideas and be guaranteed about your email being read. You can always opt for our Email Marketing services. Feel free to call our experts for any marketing issues on 800-708-7992 or email us at info@emaildatagroup.net.

3 Pitfalls - To Avoid Email List Fall Sick

OMG!!! Is your email list just falling ill? Do you know the reason behind?

“Yes” You are on the safer side…

“No,” You are not aware of the reason; you better buck up to check out these pitfalls.

#1 Is your list permission based?

“Yes” You may move on to the next question.

“No” Stop all your email campaigns.

You cannot send emails to recipients who aren’t interested in your services/products. How can you expect people who are not even aware of you, to read your emails? What would you do if you get such mails? Won’t you just throw in the trash or mark as SPAM? The same is applicable to your recipients. The immediate step you need to take is to launch a campaign to ask permission from all your contacts. Once the recipients opt-in, segregate them into separate list. Send emails to these email addresses and I bet you can definitely get a high open and click-through rate.

#2 Do you have an unsubscribe list?

“Yes” Great.

“No” Believe me you’ll be in soup.

People have opted-out from your mailing list; expect not to have any further communication with you. If you still did not remove them from your mailing list, you keep sending those emails. What are the odds that recipients won’t sue you for going against the CAN SPAM rules? And you fall trap for this, coming back to email marketing will become really tough for you.  You might end up paying millions of dollars as penalty. Always remove the email address of the recipient who has opted-out within ten days of opting-out.

#3 Did you mail them in the last one month?

“Yes” Whoa you are doing great. Hope you have reached your targets. Get going.

“No” Forget it. Your recipients must have forgotten about you.

You don’t send them emails for months together. Forget about credibility, how do you expect them to remember you? Nevertheless that you have a great database, if you forget to keep in touch regularly it’s as worse as not having a database. Send emails in a consistent frequency. Don’t overdo or underdo. You can take the recipients’ choice of frequency of emails during the time of sign up.

Do not fall into these three pitfalls you can rest assured about the health of your email list and likewise your ROI.

Improve Your Campaigns' Performance With Televerification

Tired of expired, non-existent contacts in your databases?

Old, expired contacts in your database can bring down your marketing campaign's performance drastically. if you carry out an email marketing campaign, it is bound to increase your bounce-back rates.

It is now high time that you get your database rid of old contacts. We offer accurate televerification services of any marketing database. Our professionals televerify each and every record on the list and do changes accordingly. Our televerification services will assure you the following benefits:

• Real-time data

• Greater scalability of data

• Instant reports

• Instant implementation of changes

Want to know more about our televerification services?

Contact us now.

800-225-2801 | info@emaildatagroup.net

Cleanse Your Database Through Televerification

Old listings in your marketing database can interrupt the smooth operation of your campaigns. it is thus necessary to have a database with updated listings. This can be achieved only through proper and timely televerification of your databases.

Televerification process for databases is quick, timely and can be carried out whenever your database is in need of it.

Let a professional handle this televerification process and see the difference it makes to the quality of your database. Not only you will get a clean and televerified list of records, but also you would have to spend minimal time worrying about how accurate your records are.

To add to this, our televerification services would get you instant reports on which record was removed from the database and why. It will also be replaced with the latest contact info to aid further communication.

Get to know more about our televerification services now!

Contact us today.

800-225-2801 | info@emaildatagroup.net