Six intelligent email marketing practices

B2B marketers often in hurry to reach their prospects’ inbox ignore some essential email marketing practices and later pay heavy price. Sending unsolicited emails, email blasts, emails with misleading subject lines, all triggers ISPs and taint your sender reputation. Given below are 6 intelligent practices to gain more from email marketing.

First - Permission is very important in email marketing. Don’t send emails to people who have not shown interest and given you permission by opting in for your newsletter subscription, etc. The CAN-SPAM Act, 2003 clearly mentions not to send unsolicited emails to the target group to stay away from blacklisting and spam complaints.

Second – Make sure your message is interesting, informative and minus spam triggering words. Your email recipient has at least tens of emails similar to yours, your challenge is to create message that’s out of the league. Don’t add too much of creativity by using difficult industry words and jargons, chances are your email recipients will suspect you as a spammer.

Third: If your email has lots of images, make sure to test it on various ESPs. Most of the ESPs block images for their users and open only on the recipients’ wish. Your message thus will fail to convey the actual message.

Fourth: Make your emails more engaging and responsive by including a link to survey, whitepaper download or landing page (related to the message). Sending long emails with nothing much to learn, gain or do has very less readers.

Five: Check how your email campaign is performing by preparing a report on open and click through rates, hard and soft bounces, etc. This will help you to find the good and bad points of your campaigns, and so that you can fix the loopholes before the next campaign.

Six: Email is undoubtedly a cost effective, fast, measurable marketing channel. It however works much better if you use this channel along with other direct marketing channels like telemarketing, fax broadcast, direct mail and social media marketing.

Remember these six points and start smart email marketing. Email Data Group can help you in making your email marketing more revenue generating. Contact us today

Have you prepared a planner for your email campaign?

It takes lots of planning and strategies to make email marketing a success. While a quality list of prospects is mandatory to run an email campaign, the success of the campaign depends on how and when you execute it.

Email campaign executed in rush, without proper thought process and planning not only brings poor response rate but also can bring huge unsubscribe rate and worst blacklisting. To make every campaign a response-churning one, you need to prepare an email campaign planner.  Include all the necessary steps needed for your campaign. Campaign goals and budget, email list of the right prospects, enticing and impressive message, compelling calls to action, day and time of execution, result evaluation and more.

Once the campaign goal and budget is set, take a look at your email list and decide are you aiming to create a single message for the entire list. Well one message cannot fit all for sure. Segment your list based on various demography, for example age group, budget, interest for b2c and company size, job roles, annual income for b2b. Now create different messages for these segments and test the response. You cannot be sure which message can impress your target segment. Try A/B test and draw a conclusion.

Then comes the day and time, some marketers find Tuesdays and Thursdays as best for sending emails, some say Wednesdays. There are companies who prefer to send emails on Saturdays. To decide what fits best for you, do A/B test and draw a conclusion.   Like email message, right audience, and enticing call to action matter a lot for the success of a campaign, it is also important to measure the result of your campaign. The click rate, open rate, number of clicks, unsubscribe rate all play a major role in improving your future campaigns.  

With proper planning and timely execution, email campaign brings better result. Preparing a planner for your campaign, keeps you on toes to know how your campaign is shaping and what is needed to improve it.

If you are getting cold feet to execute your first campaign, or finding tedious to manage your multiple campaigns, Email Data Group's campaign management tools and services can help you

Significance of email appending

A marketing database in general has basic contact details like email address, postal address, phone number along with name, company name, etc. Based on your requirement, you can get more information like job title & fax appended to the database. Similarly, if email addresses of your prospects and customers are missing in your database, you can contact an email appending vendor. Email appending is the process of appending missing email addresses to your database.

Normally, an email appending has 6 major steps:

1. The database to be appended is send to the vendor
2. Vendor matches the database with their in-house masterfile [The match criteria includes first name and postal address, first name last name and postal address]
3. The email addresses of the matched contacts are appended
4. A welcome mail with permission request is send to the appended addresses
5. The contacts who choose to unsubscribe are suppressed in the database
6. The appended file is send to you [the client]

Email appending is important because it opens a cost-effective marketing channel for marketers. With email addresses of your prospects you can run an email campaign that is fast, measurable and fetch quick response.

If you want to add value to your database with email appending service, Email Data Group can assist you.