Have your unsubscribe rate gone drastically high? Here are just two notes and you are done with it.
Send Emails With Relevant Content:
While sending email newsletter, make sure that you are sending for what they have subscribed. Do not make your customers feel cheated on by sending them irrelevant content. If you are sending something promotional, beware of sending something creepy which might hurt the recipients and leads to unsubscribe.
Anytime during subscription, you can ask the preference of the recipients as what interests him/her and you can send emails based on their interests. Valuing your customers’ interests will build credibility and you bet that they are going to definitely click on your calls to action.
Do take care of the landing page. Do not fool around them by directing them to irrelevant landing pages. Check that all the hyperlinks you have provided are working and relevant to your email.
Reduce The Frequency Of Your Emails:
Are you sending too many emails to become prominent? Well, that is a wrong perception. Send minimal but effective emails. It is tough to judge an optimum frequency as low number of emails gives a lot of space and your recipients might forget you and your brand it should not be too high triggering them to unsubscribe.
Instead of taking any risk, you just ask the recipient the frequency of emails they would expect from your brand. Once you get the frequency, segment the audience based on it and send them emails accordingly.
Just two methods and you can come out the vicious unsubscribe rate.
We can also help you with our services like Email Appending, Email Campaigns, EmailLists, B2B Lists, B2C Lists, etc.
