Email channel is considered as one of the most productive,
efficient and effective channels by B2B marketers. But with countless emails
still ending in obscurity (spam folder), it's time B2B marketers take few
seconds to understand the titbits about email design.
Based on our experience and learning gained by handling thousands of campaigns, we have come with the most elemental elements that should be followed while designing an email campaign.
- Design email campaigns with 600px wide - This standard size of 600px wide displays your email clearly in the recipient’s in-box.
- Keep your calls-to-action above the fold - Users don't have the patience hunting for your call to action.
- Use HTML text/fonts - It's recommended to use fonts like Arial, Verdana, Georgia
- Avoid heavy sized images on the email campaign as spam filters are programmed to filter heavy emails as spam emails.
- Provide a very clear, large CTA on the email to solicit clear action
- Display the sender's email clearly - People consider sender's credentials as an important criterion before opening the email
- Restrict columns the number of columns - Best practice is to place images on the left and text on the right
- Focus on the key message on the email without divulging on diverse topics. People who read your message look forward to specific topics.
- Avoid flash or any time intensive animations on the email message
- Optimize the content on the buttons to stand out
- Choose a theme and use brand colors on the email template
- Ensure that your emails appear the same way you've designed it. Different email clients follow different coding or redering techniques. So, in order to avoid any rendering problems, it's advisable to test your email campaign on different email clients.
Have a few questions on email design or want to get our services to improve your email delivery rates? Just contact your sales rep or fill out our contact form to reach us.
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