A marketing database in general has basic contact details like email address, postal address, phone number along with name, company name, etc. Based on your requirement, you can get more information like job title & fax appended to the database. Similarly, if email addresses of your prospects and customers are missing in your database, you can contact an email appending vendor. Email appending is the process of appending missing email addresses to your database.
Normally, an email appending has 6 major steps:
- The database to be appended is send to the vendor
- Vendor matches the database with their in-house masterfile [The match criteria includes first name and postal address, first name last name and postal address]
- The email addresses of the matched contacts are appended
- A welcome mail with permission request is send to the appended addresses
- The contacts who choose to unsubscribe are suppressed in the database
- The appended file is send to you [the client]
Email appending is important because it opens a cost-effective marketing channel for marketers. With email addresses of your prospects you can run an email campaign that is fast, measurable and fetch quick response.
If you want to add value to your database with email appending service, Email Data Group can assist you.
