List Dirt – Useless Contacts in Your Data Vault

Do you know that even a speck of dirt in your email list will hamper the performance of Email List? It sounds weird, but it does. If you consider having these tiny things in your database wouldn’t do any harm, you would be doomed.

Well, last month, we have conducted a survey, in which we tracked more than 30,000 emails addresses to check how often email addresses become obsolete. The results made us literally choke. We observed that 21% of the email addresses are changed every month. Taking these results into regard, we have ended with the analysis that every email list should verified once every month to make it dirt free.

Be it a marketer who is uses his data vault once a month or once a semester, the data needs to be updated to ensure that the email campaign has good deliverability rate. Here the question arises as how to do it? Two options – Do it yourself or Give it to a service provider.

Doing it yourself involves the following three steps:

1.    Check your database for typos like .com, .in, @ etc.

2.    Remove the hard bounces immediately.

3.    Act immediately on the unsubscribes by removing the email addresses from the list.

Giving it to a Data Verification Service provider who can actually maintain your email list would be a better option. This is because you need not take up the hassles of checking the data every time you launch a campaign. At Email Data Group, the email lists are verified in such a way that whenever the client wants to run a campaign, he will always get an up-to-date email list.

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Save More By Investing In Verified Email Data

Investment is a seed that become a fruitful tree one day. In case of email campaigns it is important that you nourish your business with Email verification for relevant and updated contacts.

Email Verification refines your database and makes it a hassle free and high revenue generating source while reducing errors.

An Email Verification process ensures that:

Ø  The database is ever growing

Ø  The performance of your “email database” is enhanced along with its efficiency

Ø  The accuracy is enhanced

Ø  The dead, inactive and repeated entries are removed from your database

Ø  The resources are utilized effectively

Ø  The marketing investment on useless data is avoided

Ø  The time consumption is reduced

Ø  The authentic prospects are contacted without losing precious time and resources

It is a noticeable fact that with Email Verification attempted at regular intervals of time will result in generating greater ROI and save more on resources. Here are a few practices that you can utilize to generate better ROI with verified email database.

Investing in verified email data enables you to focus directly on your prospects. It eliminates the risk of soft bounces ensuring the deliverability of your emails. The boost in Open and Click through rates can easily be noticed with immediate and measureable results.

It’s highly recommended that to be best benefited by your email campaigns you should prefer an appropriate mailing solution. In order to ensure that due to inaccurate contacts in your database, your mails don’t get undelivered to the desired mailbox.