Are you having scarylicious offers for Halloween?

Its Halloween and time to give away some scary treats to your clients. Halloween may involve tricks, but handing out plenty of treats is something spooktacular idea. Turn on your email campaigns and drive a scarylicious offer for your clients

Email Data Group sugar high treats include email campaign services along with 5000 contacts absolutely FREE! It’s time to plan out your email campaigns and we have got a bag full of email campaign services for you.
This Halloween, treat yourself with our

• Customized email marketing strategy for your business 
• One-on-one consultation to make sure that you get guaranteed success 
• Original & well designed email campaign templates 
• Flawless email delivery and response tracking system 
• Complete reporting and analysis of your email campaign

and …

• Simplify your campaign execution and analysis 
• Get high response rate with better targeted campaign 
• Lower bounce rate and spam complaints 
• Find better grading from ISPs 
• Acquire high sales and increase ROI

Email Marketing Tactics - Welcome Emails

Most Popular Email Tactis Used by Marketers

From the given study by Forrester Research, it's evident the importance of welcome email program. So, based on our experience, we find these 5 benefits from welcome email program.

Instant recognition to new subscribers
It educates new subscribers about your brand
Gives them the right expectation about the program
Provides a broad outline of the program
Informs the types of emails and frequency of emails

IT Marketers and Market Penetratoin

Information Technology companies rely largely on networking to share, build and communicate value proposition to its target audience. And today, most IT companies and brand use digital marketing channels to build this network.

At Email Data Group, we have specialized service designed to help IT marketers reach their desired goals. Our list solutions, and campaign management solutions help you to:  

• Send out email campaigns to target audience
• Drive responses and increase subscribers
• Alert prospects to new releases and updates
• Promote new software solutions and custom application
• Geo-target prospets to increase world wide penetratin of your producsts/solutions
• Increase awareness to your products

Besides, we assist large to small IT busiensses to build positive business relationship through marketing. 

Contact Discovery for B2B Business

Contact Discovery Services for B2B Business 

What if you are able to:.

1. Fill all the missing contact information about your customer
2. Create a more valuable database of customers
3. Reach customers through their preferred communication channels 

 Discover your Contacts:
Email Data Group, one of the pioneers in digital marketing and data acquisiton services, provides a unique service to fill the gaps in your customer file. Our large data of B2B contacts are used to fill the missing details or add new information to the file.

This matching process requires basic information like, name, phone number and email address of the contact. After we get these information, we'll scan your file and pick matching contacts. We have a large team of qualified data analysts who will manually examine the file and validate each record.

Our client's use contact discovery services to spot missing or inaccurate fields like:

• Business Email addresses
• Business Phone Numbers
• Busienss Mailing Addresses
• Company's revenue
• Number of employees
• Job Titles
• Job function
• SIC Code

For premium projects, we tele-verify each record to ensure 100% accurancy of consistency and correctness of the data.

To learn more about contact discovery servies, you can talk to us at 800-710-4895 or sign-up for a call back request. 

Customer Testimonial- Email Data Group

Here's a video testimonial from one of our happy customer. The highlights of his recommendation given to  Email Data Group, for list services;

Quality of list - Matching exactly to the criteria
Excemplary Customer Service - Very happy with the customer support
Quick Turnaround - Fast delivery

Coca-Cola Content 2020 Part One

Key lessons learned from the Coca-Cola Content 2020

1. Create contagious content 
2. Provoke conversation with customers
3. Conversation model begins with model stories
4. Act and react to the conversations
5. Avoid creating just content ( Or it will end up creating just Noise)
6. Use storytelling to connect with the audience 

Marketer's Speak - Content is King

MarketingSherpa Chart

From the chart it's evident that conent marketing is on the top-of-the mind for most marketers. Also, marketers are using storytelling concepts to create deep emotional connections in the minds of readers. This is evident from how the top brands like Coca-Cola, Hubspot, Volkswagen, and many others are churning out relevant and interesting content to keep readers engaged.

So, what's your take on conent marketing in your business? How about your competitior's?

If you're looking for a quick report on the content marketing initative in your marketing space, then you we prepare a FREE report for you. All you need is to name one of your competito and send us your website details, and other online content published by you. Based on this, we'll prepare a 14 point content marketing report for your business.

To Content Marketing Success!

What to Look in Google Analytics?

So, you have a gleaming new website, optimized for conversion. But what's next? How do you track, gather information and insight to improve your website performance?

Best way to look for answers is by probing the Google Analytics Report. So, this blog post has the list of important points you should probe to understand your website traffic.

Here're the important points to be considered:

1. Where are the traffic coming from? Any specific geographic market or region?
2. Is traffic seasonal? How does it fluctuate over the year?
3. How many visitors to your website is unique? 
4. Which are the post popular page on your website?
5. What is the conversion path you have created? 
6. Which page get's maximum conversion?
7. Have you set conversion goals? 
8. Do you track the conversions happening over the period?
9. What is the percentage of conversions?
10. What is the average time spend by visitors?
11. Which page has the maximum exits?
12. From where are the traffic coming from? Find the source ( organic or paid or social)
13. What are the top keywords?
14. What percentage of people are coming through tablets or mobile devices
15. What is the most popular social channel? ( in-terms of traffic)
16. What's the top landing pages?
17. How many landing pages are created on the website?

Questions to Ask Before You Create B2B Website Content?

So, you have just bought a website template. How will accentuate the design with relevant content?

There's lot of homework involved in creating the right kind of content for any marketing or sales collecteral. But, for most marketers and busienss owneres there's always a shortage of time to do research, understand the project, or learn more about the readers.

So, this blog discusses the pertinant questions every writer should ask before creating content for any collateral.

• Who are you customers?
• What are they most pressing problems
• What do they want from your business?
• What kind of content do they usually consume?
• What platforms do they use?
• Do they like short content or comprehsive content?
• What are the words and phrases they use in their business?
• What problems will you solve?
• What content delivery format works best? (text, video or PPT or audio)

Takeaway!
Answering these questions about your B2B markets, customers can save time and enable you to get more results from content marketing efforts.

Professional Networking: B2B Marketing Forum Keynote Jill Foster Talks t...

Get Your Website Audit Done!

How well does your busienss website perform?

• Is your website generating sufficient leads?
• Does the content on your website match suit your audience?
• Have you created seperate content for your buyer persona? 

Email Data Group, a leader in digital and search marketing, can help your business improve your online presence. We have the required resources, technical know-how and capability to build a more effective lead generation website for your business.

Website Audit ( For FREE)

Our experts can help your business grow by tweaking your website content, layout, navigation and fix bugs on your website. As we approach the final quarter of 2013, we're happy to share a no-obligation, Website Audit Service.

Avail this service for FREE, and find what's stopping your website from being a killer lead generation machine. Learn the best way to grow your business, through website optimization.

Our free Website Audit evaluates these points:

1. Find relevant keyword related with your business
2. Track the visitor data, and bounces
3. Probe your top 3 competitors and find their strength
4. Evaluate the content quality
5. Competitor data (must provide up to 3 competitors)
6. Find any link errors and bugs
7. Find mobile compatibility
8. Monitor leading traffic sources

To get this service, you'll have to share your website details and fill the sign-up form. Besides the report, you'll get a 10 minute consultatoin with our website analyst.Grab this limited period opportunity and get an expert opinion about your website.

Happy Customer of Email Data Group

Here's what our our client has to say about the quality of email list, purchased from Email Data Group.

How we delivered quality B2B list to the client:

• Studied the market and understood the business criteria
• In-depth consultation with the client to understand the needs
• Narrowed down the target market and 
• Online training and consultation on how to use this list
• Discussed the source of the list and how we acquired it

We can help you improve the response from email campaign by scheduling a FREE email consultation from Email Data Group. Listen to our process, system used by our team to achieve your business goals.

During this consultation, we'll discuss:

1. Your email marketing objectives
2. Current results and expected outcomes
3. How to mange your marketing program

Call us today to understand how our expertise will improve your business outcomes.

Qualify Leads - Televerification Process Explained

Do you follow a process to validate every leads entering your CRM?
Do you authenticate the data of prospects/customers in your file?
What's the best process to validate data?

Tele-verification Service - Most Accurate Process for Data Updation

If you're tired of dialing wrong numbers or sending emails to the wrong address, then it's time to validate data in your repository. We offer telemarketing service to our clients and reduce the load on your team to manage  the accuracy of in-house list.

At Email Data Group, we have a team of 200 qualified tele-marketers who make thousands of verification calls to check the accuracy of the data.

Here's how you benefit from  our tele-verification process:

Quick Turaround Time - Faster execution of every project ( 3- 14 days)
Reduce the cost - Provides accuaate billing without spending more
Improves ROI - Qualified data will enhance the marketing outcomes

Tactics to Improve Email Deliverability Rates

One of the key attributes of successful email marketing campaign is the high delivery rate. As a marketer, it's your responsibility of maintain consistent email delivery rates. So, as a marketer what steps are you taking to get emails inside the recepients in-box.

First - Maintain Quality of Email List 

This is pertinent to any marketing campaign. Email list has limited shelf life. Which means, you'll have to make necessary changes to the email field and keep it current.

Second - Get a Dedicated IP Address

As the name suggests, dedicated IP Address is used only an organisation. This ensure 100% control over the authority, and reputation. Barring the aspect of high cost of owning a dedicated address, it's recommended to send using a dedicated IP address.

Finally, you can take a note of the points given in the Marketingsherpa's chart included in this post.

How to Guage Your Content Marketing Strategy?

"Content marketing" is one of the biggest buzzwords in marketing circles. Thanks to the multitude of articles and discussions on the Internet, as this new-age term has reached every part of the web sphere. Despite the overwhelming buzz around the topic, many B2B marketers face challenges when it comes to extracting value from content marketing.

The top three content-creation hurdles faced by marketers:

• Engaging the audience over a sufficiently long period
• Creating sufficient content worth publishing 
• Creating content within budget 

So, what does content marketing mean to a B2B marketer?

"Content marketing" is not a new term in the B2B space. It was often used by savvy marketers even before it becomes a common jargon. During the pre-internet era, marketers shared content through newsletters or articles in business journals.

Today the internet offers a level playing field for all marketers irrespective of budget or company size. Now there're different options available even for small business marketers when it comes to sharing content of different formats through different channels.

The Marketing Benchmark Survey from MarketingSherpa shows how marketers are sharing different types of content indicating the popularity of each format. 

As an exercise to understand content usage and the preferences of your audience, try to answer a few questions. Answer these questions and they will help you chart a content marketing plan for your business.

1. What types of content are consumed by your audience?

2. Do they prefer long content or byte sized content?

3. What channels do you use to distributed content?

4. Which of your content gets maximum attention?

5. Do you create content in-house or use external sources to create it?

If you face difficulty in answering these questions or need a free content marketing consultation, then write to us. We have experts who can go deeper into your customer psyche, create customer personas, and deliver a content marketing plan tailor-made for your business.

12 Email Design Tips for B2B Marketers

Email channel is considered as one of the most productive, efficient and effective channels by B2B marketers. But with countless emails still ending in obscurity (spam folder), it's time B2B marketers take few seconds to understand the titbits about email design. 

Based on our experience and learning gained by handling thousands of campaigns, we have come with the most elemental elements that should be followed while designing an email campaign.

1. Design email campaigns with 600px wide - This standard size of 600px wide displays your email clearly in the recipient’s in-box.
2. Keep your calls-to-action above the fold - Users don't have the patience hunting for your call to action.
3. Use HTML text/fonts - It's recommended to use fonts like Arial, Verdana, Georgia
4. Avoid heavy sized images on the email campaign as spam filters are programmed to filter heavy emails as spam emails.
5. Provide a very clear, large CTA on the email to solicit clear action
6. Display the sender's email clearly - People consider sender's credentials as an important criterion before opening the email
7. Restrict columns the number of columns - Best practice is to place images on the left and text on the right
8. Focus on the key message on the email without divulging on diverse topics. People who read your message look forward to specific topics.
9. Avoid flash or any time intensive animations on the email message
10. Optimize the content on the buttons to stand out
11. Choose a theme and use brand colors on the email template
12. Ensure that your emails appear the same way you've designed it. Different email clients follow different coding or redering techniques. So, in order to avoid any rendering problems, it's advisable to test your email campaign on different email clients.

Have a few questions on email design or want to get our services to improve your email delivery rates? Just contact your sales rep or fill out our contact form to reach us.

Right Marketing Chords to Strike in 2013

2013 Email Marketing Benchmark Poll Report

On examining the recent poll conducted by MarketingSherpa, it's clear on how marketers are emphasising on few aspects, such as content, website traffic and quality of data.

Three ways to Expand Online Marketing Mix

Off late, more companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is shrunk marketing budgets, and the second is the need for improving marketing efficiency.

But despite the shift in interest towards digital marketing, many companies are not setting the priorities right. In many cases, companies are more focused on a few elements in online marketing, ignoring other productive channels.

So, here are three important online marketing channels that should find a place in your marketing mix.

1. Social Media Marketing is a great way to interact with your audience and build a long-term relationship. Sustained connection with prospects and customers help marketers come up with timely updates about their business, eventually helping customers in building their knowledge.

2. Websites & Blogs are two important channels for marketers to exhibit strength in brand presence and create an unforgettable identity. Your company probably has a fantastic website, but if nobody sees it then it’s as good as not having one. So, it’s important to go back to your website or blog, and start working on ways to improve online visibility. This could be done by improving the quality of the content, providing content relevant for users.

3. Email Marketing helps you to communicate directly with prospects and customers. In fact 77% of any audience surveyed in a recent poll by MarketingSherpa revealed that they preferred marketing messages by e-mail. Despite the overwhelming evidence, most email marketers fail to capture the interest of the audience. If you’re keen to extract maximum revenue from email marketing, then these points will come in handy.

a)      Build a database of prospects or subscribers interested in business (permission list). Also, segment your audience based on relevant groups.

b)      Set up an auto-responder service to automate some parts of email marketing program.

c)       Take time to prepare a relevant confirmation message. Timely (or interesting, note the synonymous use) messages achieve great results.

d)      Create a list of action words or attention-grabbing headlines for future reference. These phrases or action lines prove handy while crafting your email copy.

e)      Build an engaging lead capture form to capture the maximum number of leads. Within weeks of hands-on experience, you should have positioning, length of content, choice of fields, privacy policy, and the right call-to-action buttons all ready.

Closing Thoughts...

We have more points to share on this topic which will appear in another blog post. Meanwhile, take a second look at your existing marketing mix for a better spread. 

Mobile Email Marketing - Learning Curve

The few key takeaways on Mobile Email Marketing from this post:

• Most marketers are keen to develop mobile support website
• Mobile landing page is equally important 
• Using Times New Roman is a big NO for mobile 
• Most email landing page not optimized for mobile browsing
• Avoid using  heavy flash content on landing pages 
• Understand your mobile audience ( How many are visiting your website through mobile devices)