Qualify Leads - Televerification Process Explained

Do you follow a process to validate every leads entering your CRM?
Do you authenticate the data of prospects/customers in your file?
What's the best process to validate data?

Tele-verification Service - Most Accurate Process for Data Updation

If you're tired of dialing wrong numbers or sending emails to the wrong address, then it's time to validate data in your repository. We offer telemarketing service to our clients and reduce the load on your team to manage  the accuracy of in-house list.

At Email Data Group, we have a team of 200 qualified tele-marketers who make thousands of verification calls to check the accuracy of the data.

Here's how you benefit from  our tele-verification process:

Quick Turaround Time - Faster execution of every project ( 3- 14 days)
Reduce the cost - Provides accuaate billing without spending more
Improves ROI - Qualified data will enhance the marketing outcomes

Tactics to Improve Email Deliverability Rates

One of the key attributes of successful email marketing campaign is the high delivery rate. As a marketer, it's your responsibility of maintain consistent email delivery rates. So, as a marketer what steps are you taking to get emails inside the recepients in-box.

First - Maintain Quality of Email List 

This is pertinent to any marketing campaign. Email list has limited shelf life. Which means, you'll have to make necessary changes to the email field and keep it current.

Second - Get a Dedicated IP Address

As the name suggests, dedicated IP Address is used only an organisation. This ensure 100% control over the authority, and reputation. Barring the aspect of high cost of owning a dedicated address, it's recommended to send using a dedicated IP address.

Finally, you can take a note of the points given in the Marketingsherpa's chart included in this post.

How to Guage Your Content Marketing Strategy?

"Content marketing" is one of the biggest buzzwords in marketing circles. Thanks to the multitude of articles and discussions on the Internet, as this new-age term has reached every part of the web sphere. Despite the overwhelming buzz around the topic, many B2B marketers face challenges when it comes to extracting value from content marketing.

The top three content-creation hurdles faced by marketers:

• Engaging the audience over a sufficiently long period
• Creating sufficient content worth publishing 
• Creating content within budget 

So, what does content marketing mean to a B2B marketer?

"Content marketing" is not a new term in the B2B space. It was often used by savvy marketers even before it becomes a common jargon. During the pre-internet era, marketers shared content through newsletters or articles in business journals.

Today the internet offers a level playing field for all marketers irrespective of budget or company size. Now there're different options available even for small business marketers when it comes to sharing content of different formats through different channels.

The Marketing Benchmark Survey from MarketingSherpa shows how marketers are sharing different types of content indicating the popularity of each format. 

As an exercise to understand content usage and the preferences of your audience, try to answer a few questions. Answer these questions and they will help you chart a content marketing plan for your business.

1. What types of content are consumed by your audience?

2. Do they prefer long content or byte sized content?

3. What channels do you use to distributed content?

4. Which of your content gets maximum attention?

5. Do you create content in-house or use external sources to create it?

If you face difficulty in answering these questions or need a free content marketing consultation, then write to us. We have experts who can go deeper into your customer psyche, create customer personas, and deliver a content marketing plan tailor-made for your business.

12 Email Design Tips for B2B Marketers

Email channel is considered as one of the most productive, efficient and effective channels by B2B marketers. But with countless emails still ending in obscurity (spam folder), it's time B2B marketers take few seconds to understand the titbits about email design. 

Based on our experience and learning gained by handling thousands of campaigns, we have come with the most elemental elements that should be followed while designing an email campaign.

1. Design email campaigns with 600px wide - This standard size of 600px wide displays your email clearly in the recipient’s in-box.
2. Keep your calls-to-action above the fold - Users don't have the patience hunting for your call to action.
3. Use HTML text/fonts - It's recommended to use fonts like Arial, Verdana, Georgia
4. Avoid heavy sized images on the email campaign as spam filters are programmed to filter heavy emails as spam emails.
5. Provide a very clear, large CTA on the email to solicit clear action
6. Display the sender's email clearly - People consider sender's credentials as an important criterion before opening the email
7. Restrict columns the number of columns - Best practice is to place images on the left and text on the right
8. Focus on the key message on the email without divulging on diverse topics. People who read your message look forward to specific topics.
9. Avoid flash or any time intensive animations on the email message
10. Optimize the content on the buttons to stand out
11. Choose a theme and use brand colors on the email template
12. Ensure that your emails appear the same way you've designed it. Different email clients follow different coding or redering techniques. So, in order to avoid any rendering problems, it's advisable to test your email campaign on different email clients.

Have a few questions on email design or want to get our services to improve your email delivery rates? Just contact your sales rep or fill out our contact form to reach us.

Right Marketing Chords to Strike in 2013

2013 Email Marketing Benchmark Poll Report

On examining the recent poll conducted by MarketingSherpa, it's clear on how marketers are emphasising on few aspects, such as content, website traffic and quality of data.

Three ways to Expand Online Marketing Mix

Off late, more companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is shrunk marketing budgets, and the second is the need for improving marketing efficiency.

But despite the shift in interest towards digital marketing, many companies are not setting the priorities right. In many cases, companies are more focused on a few elements in online marketing, ignoring other productive channels.

So, here are three important online marketing channels that should find a place in your marketing mix.

1. Social Media Marketing is a great way to interact with your audience and build a long-term relationship. Sustained connection with prospects and customers help marketers come up with timely updates about their business, eventually helping customers in building their knowledge.

2. Websites & Blogs are two important channels for marketers to exhibit strength in brand presence and create an unforgettable identity. Your company probably has a fantastic website, but if nobody sees it then it’s as good as not having one. So, it’s important to go back to your website or blog, and start working on ways to improve online visibility. This could be done by improving the quality of the content, providing content relevant for users.

3. Email Marketing helps you to communicate directly with prospects and customers. In fact 77% of any audience surveyed in a recent poll by MarketingSherpa revealed that they preferred marketing messages by e-mail. Despite the overwhelming evidence, most email marketers fail to capture the interest of the audience. If you’re keen to extract maximum revenue from email marketing, then these points will come in handy.

a)      Build a database of prospects or subscribers interested in business (permission list). Also, segment your audience based on relevant groups.

b)      Set up an auto-responder service to automate some parts of email marketing program.

c)       Take time to prepare a relevant confirmation message. Timely (or interesting, note the synonymous use) messages achieve great results.

d)      Create a list of action words or attention-grabbing headlines for future reference. These phrases or action lines prove handy while crafting your email copy.

e)      Build an engaging lead capture form to capture the maximum number of leads. Within weeks of hands-on experience, you should have positioning, length of content, choice of fields, privacy policy, and the right call-to-action buttons all ready.

Closing Thoughts...

We have more points to share on this topic which will appear in another blog post. Meanwhile, take a second look at your existing marketing mix for a better spread.